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Small But Mighty Powerful SEO Steps To Take Today

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Aiueox

Image Courtesy of Konoozi.com.
NASHVILLE, TN — For smaller businesses with limited funds, checking off some basic SEO starting points can be done for free with a little research and know-how. Here are some small things you can do that will increase the value of your website. We’ve touched on each of these points in detail in previous posts that we’ll link to below as they come up, but combined, these tips are just what you need to jump-start your SEO efforts today.
Help Search Engines Help You
We’ve said it before, and we’ll say it again: don’t wait for Google to find your site through their crawling spiders. Instead, add your website to Google’s index and then submit your unique Sitemap. You can access these settings through Google’s Webmaster Tools, which you can read about on a recent Master Google post, here.
Learn the Importance of Creatively Getting Links
You know you need links, now take it one step further: increase the links pointing to your website, and get creative in how you go about it. You could write a guest post on a related blog or feature a post from a guest blogger on your website. You could even sponsor a product giveaway on one of your favorite websites or blogs. We talked aboutblog trackbacks and pingbacks in a previous post, and recommend it for extra credit reading.
Be Critical of Your Blog
Adding keywords and updating content frequently can help you move up in search engine rankings. Content is king, after all. Offer relevant information to your potential clients. What have you learned about your field that you want to share? If you choose to start a blog, it’s important to provide good, quality content. Don’t start a blog just to be redundant. Providing fresh topics and insight in your field will make your site a welcomed destination for viewers. You can even allow comments to spark thoughtful conversation.
Review Your Content Critically
Analyze your website’s content carefully. First, make sure your page titles clearly and concisely state what your viewer will find on each page. If you’re familiar with HTML, check to see if your meta tags beneath your page titles are being used properly. In that space, write a concise but descriptive blurb about what each page offers.
Next, imagine you’re searching for your own product or company. What words would you type into a search engine, assuming you weren’t familiar with your company’s name? Google’s Webmaster Guidelines states this well: “Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.”
It may seem like common sense, but giving your content a close reading will help. Ask a spouse or close friend to describe your website. Do the keywords they used match the ones in your featured content?
Saturation of other mediums, including videos and images, can help your site rank higher if done correctly. Title your image with relevant phrases, as we discussed in a recent post about image SEO, so that if a potential client is searching key terms in the images section, your content is easily available. After all, adding other media to your website can increase functionality for your users. An easy way to see your pages similarly to how the Googlebot sees them is to view your website in Lynx, a text-based browser.
If you embed a video on your website, consider adding text as a transcript or a detailed summary of the video to enhance the crawling and indexing of your website.
By implementing these small steps, you can get started, but SEO is not a part-time job. To get to a top spot with Google, you need to hire a team that can give its full effort and range of expertise to your business. After all, hiring an SEO expert like our CEO, Ali Husayni, could take your business to the next level.
“You may not have the budget for a full-scale SEO campaign if you’re just starting out, but some time with an SEO consultant to get you started may be within your budget and well worth the expense,” says Husayni. “Call the office for a free consultation to find out.” Click here to contact us about our services.
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Internet Surfing on Cell Phones Has Doubled: What You Need to Know About Mobile Friendly Websites and SEO

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SANTA MONICA, CA – The time to make your website mobile friendly is now. Around the world, Internet surfing by way of mobile phones (excluding tablets), has almost doubled from last year. This year, 8.5% of mobile devices are surfing the internet, while only 4.3% were last year, according to the free web analytics company StatCounter.
The findings were published in a recent report by StatCounter Global Stats. Aodhan Cullen, the CEO of StatCounter, urges companies to realize that while the mobile audience is still relatively small compared to standard computer uses, it is growing so quickly that mobile-friendly sites are a must.
“While global Internet usage through mobiles is still under 10%, the pace of growth is remarkable,” Cullen says.
Still, as with any report regarding a rapidly evolving system, Cullen emphasizes that it’s important to remember that the mobile platform is constantly evolving, and so feedback from mobile phone and general Internet users is very valuable. Cullen extends an invitation to submit feedback using the detect tool that he provides a link to.
“As the mobile space is constantly evolving, we keep our detection under constant review,” Cullen says.
Mobile Phone Accesses InternetThe evolving nature of SEO, specifically of mobile platforms, is something that we at Master Google can relate to. We also work very hard to keep up with it all, but find our efforts worth it when a client hits a top spot on Google. Our CEO Ali Husayniagrees with Cullen that the rapid growth of cell phone usage for Internet surfing is a great indicator that this trend will play a bigger part in SEO in the near future.
“This trend shows the importance of having a mobile friendly site while making sure it ranks well with Google mobile search. Stay ahead of the game so you can stay in business,” Husayni says.
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Every Top Seller on Ebay Knows This

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Aiueo


Ebay selling tips are plastered all over the internet. Huge promises are made, though seldom are they ever kept, and millions of dollars change hands trying to get the most out of the Ebay experience. An Ebay business is conceptually very simple. With the vast amount of competition and the growing trend Ebay is still experiencing, Ebay can be a very difficult method of earning a living.

Ebay can also be a very lucrative method of earning a living. If you get the right Ebay tips, it doesn't have to be an impossible dream to get things really rolling in the right direction.

Online auction software is becoming one of the fastest growing Ebay trends on the internet today. If the software supplies the services you need, then it can really help you toward a lucrative and successful Ebay business. A lot of the online auction software promises a lot but delvers very little. The online auction software is designed basically to give you more repeat buyers in your Ebay store as well as promote you and your store more professionally.

When Ebay came out with its Buy it New and Buy it Now Section, a lot of potential Ebay sellers became intimidates with the implications. Why would anyone choose to go through the auction process when they can just go into the Ebay store and purchase what they want for a fixed price?

This is where good solid Ebay selling tips as well as quality online auction software can really help the beginning Ebay seller excel in the process. Ebay is destined for changes just like all large companies. When you are in business by yourself, you have to learn to renegotiate any changes that come along. If you have a reputable place to receive quality Ebay selling tips, they make it their business to understand the changes as they come along and help you through them. If you have exceptional online auction software already in place, you are already three steps ahead of the rest of the Ebay sellers who have to revamp their entire business every time a change in the company takes place.

A good online auction software program will offer more than just the software, but will help you successfully implement it and utilize its potential as well. Fortunately those programs are out there and you can take full advantage of them as soon as you are ready.

With Ebay seller tips littering the internet, how do you know that this information can be taken at face value? That really depends on you. If you are interested in growing your Ebay business, or just starting one from scratch, then all you have to do is put in a few hours of research and you'll know what's right for you.

Those Ebay seller tips that command you to act or you will miss out on this or that are really nothing more than hype designed to get you to purchase something. An Ebay seller tip that doesn't leave you the option (or the credit) to make up your own mind really isn't worth listening to in the first place, is it? 
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Why Don't You Have an eBay Store?

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Aiueo


First of all, allow me to clear up some terminology about eBay stores. In the USA, they are known as eBay stores, whereas in the UK the term eBay uses is shops. Just to make it easy for me, I'll be calling it eBay stores throughout this article but remember, if you're in the UK, everything I say applies equally to eBay shops.

Now, you may not have heard of eBay stores. Or, you may have heard of them but didn't believe they were relevant to your eBay activity. Perhaps it's time for a re-consideration. Let's see what you may be missing.

So, what exactly is an eBay store? 

The best way of describing it is that it's like having your own e-commerce site where you can offer items for sale which you may or may not be auctioning on eBay. 

Your store has a unique URL and can be personalized by creating a logo and writing an outline of your business and your policies. The cost of listing items is far less than in eBay auctions. 

It's a snip to add inventory to your eBay store as the listing creation process is the same as you're already used to. You list items in your store on fixed price format, just like Buy it Now, and you can have them appear in your store for 30, 60, 90 or 120 days. Or you can list items indefinitely, paying a small monthly ongoing fee for each one.

In addition to listing fees, running an eBay store incurs a monthly fee. Currently there are three levels of store:

  1.  Basic for $15.95 (?6) per month
  2. Featured for $49.95 (?30) per month
  3. Anchor for $499.95 (?300) per month


The best place to start is with a Basic store. As I write this, you can get one month's free trial of your store. Note that you must have a feedback rating of at least 20 before you can sign-up for an eBay store. 

When anyone accesses your store they will be presented with both your store only items and your auction items. 

Now, how do you get traffic to your store? 

Here are some of the ways you can do this:

  1. Mention your store in your auction listings e.g. "We have more great inventory & accessories you can BUY NOW from our eBay store". 
  2. Offer discount if people purchase from your store as well as your auction on the same day.
  3. Include your unique store URL in your email signature.
  4. Use eBay's Merchandising Manager to cross-promote your store items.
  5. Run targeted email campaigns to your previous customers, pointing them either to your store or, more effectively, to a specific relevant category in your store.


Viewers can also search your store for anything they might want. And they can click through to your store from the door symbol next to your eBay user ID.

If you want to investigate more, you can find everything you need here ( http://pages.ebay.com/help/specialtysites/stores-ov.html ) for USA eBay Stores, and here ( http://pages.ebay.co.uk/storefronts/store-features.html ) for UK eBay Shops. 
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